November 2023

From our camp to yours, here's what's on our minds

A Note from Zoë McKinney, Digital Marketing Specialist at Lake One

Hi Zoe, 

Social media should be a crucial part of every company's digital strategy. Not only is it a great way to showcase your brand's personality and display your products or services, but it's also perfect for building meaningful customer connections and defining yourselves as thought leaders in your industry.
 
With trends disappearing as fast as they arrive, and platforms jam-packed with content, you need to be on your A-game to break through the noise.
 
Here are a few social media tips and strategies we swear by, and others we are interested in digging into more.
 
Happy reading and happy socializing! 😊
~ Zoë

While creating great content is the priority, the real game-changer for B2B social media success is getting your employees actively involved. Check out our blog for insider tips and compelling case studies on employee advocacy.

CLICK HERE

In the ever-evolving realm of social media, trends are here today, gone tomorrow. Hootsuite gives us the inside scoop on the biggest 2024 trends so we can begin the new year running.

READ NOW

Bringing the Flair With Video 📹

Ever find yourself mindlessly scrolling through social media (we've all been there!)? Well, a surefire way to snap out of it is stumbling upon a video. Integrating video into your social media strategy not only adds spice to your content but also engages viewers and brings your company's products and personality to life.

We recently hosted a LinkedIn Live with video experts, diving into its benefits, how to get started, and, of course, insider tips. If you are interested in setting your business's digital presence apart with video, tune into the conversation.

Everyone's on social media, and the competition for attention is fierce with high-quality content everywhere. So, how do you stand out and reach your audience? One thing Lake One loves doing is engaging with our clients, partners, and network posts. We do this for a few main reasons:

1️⃣ We just like seeing what our awesome community is up to!

2️⃣ Liking, commenting, and reposting others' posts can seriously boost your reach. For example, by commenting on a partner's post celebrating a business milestone, suddenly, all their followers get a taste of our brand, making connections and upping our brand awareness.

3️⃣ Through scrolling and interacting with posts, we get a firsthand look at what's working (and what isn't) for other companies across multiple industries. We always take our learnings back and fine-tune our strategy!

We can't talk about trends if we don't bring up AI. AI can be a powerful tool in creating engaging content and capturing the results. These tools and platforms can save you time with tedious tasks and help make your content pop (especially if creative writing isn't in your wheelhouse)! As we all know, Lake One loves AI, so here are a few platforms we are actively utilizing and newly testing out.

Vidyo.ai: Vidyo.ai transforms lengthy videos like webinars and presentations into bite-sized, ready-to-post content with added captions and branding. On top of that, they have an AI assistant that automatically generates the content, asks for your approval, and posts on your social platforms on your behalf.

HubSpot: Beyond scheduling and campaign support, HubSpot introduces an AI content assistant within the Marketing Hub. Just enter the point of your post, and it crafts the copy- all within the social scheduler. Easy peasy!

Predis.ai: This is a fun one. Predis.ai delivers professional-looking social graphics tailored to your brand and goals. Simply select templates, choose colors, upload logos and media, and respond to messaging prompts, and they'll quickly churn out dynamic (and editable) graphics at no extra work to you.

3 Things To Make You Smile 😄

We're grateful for the things that make us stop and smile. We're sharing the good vibes with you. 

1) It's almost Giving Tuesday! See how you can get involved and make an impact in your community here. 

2) This adorable TikTok really captures the November 1st mood 😂.

3) With the holidays come loads and loads of treats! Find inspiration for new fun & festive baking recipes here 😋.

 Let's Get Social